Creator-Economy Advertising Platform (stealth)

Influencer marketing that works like Google & Meta Ads — better

A new venture organising influencer marketing into a self-serve, performance-based advertising platform where companies can run creator campaigns with automation, metrics and ROI discipline instead of manual DMs, contracts and guesswork.

Ayush Raj profile Press coverage

Problem

Influencer marketing is still too manual

Brands chase creators through DMs, negotiate one-off contracts and struggle to compare performance across campaigns.

Product

A self-serve creator ad layer

The platform is designed around campaign objectives, budgets, creator matching, automated execution and live reporting.

Outcome

Trust with measurement discipline

The goal is to combine creator trust with ROI accountability, similar to how Google and Meta made ads scalable.

Venture Narrative

Why this company matters in Ayush Raj's founder story.

Ayush Raj's newest and most ambitious venture aims to organise one of the world's largest unorganised markets — influencer and creator marketing — into a single self-serve advertising platform.

The thesis is simple: trust converts better than conventional ads. Creators already hold their audience's trust, something traditional ad networks struggle to replicate. The platform is being designed so brands can launch creator campaigns as easily as they run Google or Meta Ads — pick objectives, set budgets, automate creator matching, see live metrics and judge campaigns by measurable outcomes.

Instead of brands chasing creators through DMs, negotiating one-off contracts and hoping for results, the goal is a marketplace-style ad infrastructure where influencer marketing becomes predictable, scalable and accountable on ROI.

Ayush's long-term ambition is to make this platform the performance layer of the creator economy: the system companies use when they want the trust of creators with the measurement discipline of modern ad platforms.

Creator-Economy Advertising Platform (stealth) is part of the Ayush Raj venture network. Read his full biography or see the media coverage.