Ayush Raj — Biography

Overview

Ayush Raj, born in 2008, is a young Indian entrepreneur, technologist and founder who has been building products, businesses and digital ecosystems from an early age. He is currently the founder of Ayush Care Plus, an AI-powered healthcare company, while building a larger venture focused on organising the creator economy and turning influencer marketing into a scalable, performance-driven advertising platform.

A start built on constraints

His journey began during the COVID-19 pandemic, when he first gained access to a computer — an extremely old machine from around 2010 with only 512 MB of RAM (later upgraded to 1 GB). It was a third-hand laptop his cousin had rejected for its poor specs. That rejection became the beginning of his entrepreneurial journey.

The laptop was so underpowered it could not even play YouTube at 480p, so he used a mobile phone for internet and tutorials while learning and experimenting on the laptop — often for nearly 12 hours a day.

Learning to build

He began with drag-and-drop app builders, shipping shopping apps, live-TV apps and movie-streaming apps, and along the way learned authentication, databases, Firebase and application structure. Unsatisfied with not writing real code, he moved into web development and programming languages. When a family friend gave him a second-hand HP laptop with 4 GB of RAM, it became a turning point — he explored systems deeply, installing multiple operating systems including several Linux distributions, Kali Linux, ChromeOS and Android-based setups.

He was driven by skepticism: lines like "you cannot do this" became fuel to prove people wrong and aim to be number one.

Media, algorithms and AI

Alongside software, he developed a deep interest in media and content platforms. Influenced in part by his father, journalist Rupendra Srivastava, he studied YouTube, Instagram and TikTok — their recommendation systems, audience psychology and the science of attention — and helped multiple creators grow their reach.

He was an early adopter of AI, immersing himself in ChatGPT, Claude and other frontier models, and studying model architectures, distillation and fine-tuning. With the rise of DeepSeek and open-source AI he again worked 12–15 hours a day, building a structural understanding of AI systems, software, media and human behaviour.

Ventures

His first major venture helped creators build audience-distribution systems to sell software and digital products on a revenue-share model (30–50% of sales rather than upfront fees). In roughly three months — while preparing for school exams — it reached about 2,500 clients and around ₹12 lakh in sales. After he stepped away to focus on academics, internal and co-founder challenges led him to wind it down.

He then founded Ayush Care Plus, an AI healthcare platform making care more accessible and intelligent, which he showcased at Bihar AI Summit 2026 — drawing attention from founders, investors, industry leaders and government officials.

What he's building next

A central lesson from advertising shaped his next company: trust converts better than conventional ads. His first venture worked because creators already had their audience's trust — something traditional ad networks struggle to replicate. His newest, most ambitious company aims to organise one of the world's largest unorganised markets: a platform that works like Google or Meta Ads but is powered by creators, where brands launch campaigns, see metrics and get measurable results without DMs, contracts or manual negotiation.

His philosophy is simple: the biggest opportunities live in problems others consider impossible, and difficult, unorganised industries hold the greatest potential for innovation. At a young age he combines software engineering, AI, media strategy, creator economies and behavioural psychology into one approach — with a long-term mission to transform how people interact with technology, healthcare and digital communities.